igolgi Annouces iLux | Live SSAI (Server-Side Ad Insertion) Enabling Ad Insertion into ANY Live Video Signal

iLux | Live SSAI is a comprehensive multi-channel solution that manages all aspects of the ad insertion process: ad management and scheduling (traffic), ad insertion into live signals (VBR or CBR), graphic overlays and effects, plus analytics and reporting.

Princeton, NJ, October 17, 2025 igolgi’s ILux Live SSAI offers customers a ready-to-use solution for rapid ad insertion on existing live signals. The igolgi SSAI provides a full workflow, including ad database management, ad QC, traffic scheduling, frame-accurate ad insertion based on SCTE-35 or audio cue tone timing, and detailed analytics and reporting.

The igolgi solution offers many unique features that guarantee seamless, high-quality performance by transcoding ads to match the incoming signal perfectly. It is no longer necessary to manage ads in multiple formats, resolutions, or other specifications. The iLux SSAI ensures the ad is transcoded on-the-fly in real-time to fit the available bandwidth and the signal it replaces. Additionally, resolution, framerate, timestamps, PIDs, and codecs are matched, ensuring downstream receivers always get a perfect signal. The solution leverages the power of GPUs to cost-effectively serve multiple live ad insertions from a single server.

iLux Live SSAI also supports advanced graphic overlay features and visual effects. An example is the ability to create overlay ads or L-Bar ads. iLux SSAI can combine ad content and scale the source stream to produce various ad formats. Logo insertion is also supported.

According to igolgi CEO Jeff Cooper, “SSAI is an automatic ad insertion product that can be used in any live environment, enhancing revenue generation opportunities without manual intervention.” More information is available at https://www.igolgi.com/

About igolgi First and foremost, igolgi is an engineering and development company. Our engineering team has years of experience in all types of compression and encoding technologies, and we are experts in software control and interface. From HDTV, social media streaming, smart devices, and interfaces to cloud and third-party applications, igolgi offers the most innovative, flexible, and robust encoding and transcoding solutions available today.

To learn more: https://www.igolgi.com/  Press contact: Rich Hajdu, rich.hajdu@igolgi.com